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Gap Inc. goes beyond clothing, with its Baby Gap Home collection, its first foray into home goods. The assortment contains a collection of non-Gap-brand bedding, strollers, car searts, toys and other items and is –for now- only available online and at a few test stores. This is not the first time Gap chooses to sell non-Gap merchandise. In 2006, the San Francisco brand introduced Piperlime, an online shoe store offering an edited selection of contemporary shoes only some of which are manufactured by a Gap brand. BabyGap Home features about 40 high-end baby brands such as MacLaren and BabyBjorn, with items exclusively created for Gap. Gap Inc. operates more than 1,100 Gap stores nationwide and over 3,100 stores worldwide across all brands. It reported fiscal 2007 revenue of $15.8 billion. Source: www.fashionunited.com
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